Site Wide Text Link Ads  

Site wide text-link-ads could seriously damage your web presence.

In the great old days, placing site-wide link ads on high ranking websites for our clients delivered significant results.
Using the same site-wide link building strategy for web promotion today will get you into very hot water with Google.
Site Wide Text Link Ads Google

Have you heard of the new online sport “Google Bowling”?

Basically, a “Google Bowler” uses the current loop hole in the Google search algorithm (our view) to bowl his competitors out of the Google search engine rankings.

How does it work? Well, rather simply, actually, way too simply.
The Google bowler will go to a few big websites (1,000 pages +) that sell site-wide links on their site and buy link ad space, find more site-wide link publishers, buy more site-wide links and point them (on the same day) to the same competitor.

Result: If they strike the website will disappear out of the ranking/search results. It has been Google Bowled!

Therefore: Buying site-wide links is a dangerous tactic as far as Google is concerned. Beware!
Make sure that your direct-link-ad provider does not include site wide links in their link building strategy.

Site Wide Text Link Ads MSN

Will MSN also penalise site wide links in the same way?
No. This begs the question ‘why not?’

Even though buying site-wide text-link-ads by the dozens would cause a huge link popularity spike, MSN can’t do too much about the spam that it may have detected. Why? Google has been awarded a patent that implies in (our view) that they can’t do much about it. Even so, getting banned in Google and overdoing it for MSN only sounds like trouble.

Therefore: When you buy site-wide text-links, in MSN, you should be careful!
You may get great results, but who knows for how long…

Site Wide Text Link Ads Yahoo! 

Yahoo’s dilemma would be similar to MSN’s, but we are noticing the same penalties in Yahoo! as in Google. Sites are also getting Yahoo! Bowled.
Buying site-wide links is a dangerous tactic as far as Yahoo! is concerned. Beware!
Results may be short lived…

The AdWords and Yahoo! Search Conspiracy Theory

Are you asking yourself why Google and Yahoo! are so quick to punish site wide text link ads?
We believe that their growing dependence on Pay-per-Click advertising revenue is the key…

When companies with significant advertising budgets rank poorly in the natural search listings they are far more likely to spend that budget with Google and Pay-Per-Click.
Draw your own conclusions!

MSN does not have this encumbrance as they are actively throwing massive resources into the growth of their search engine and they are free to deliver results without a Pay Per Click agenda, let’s face it, they don’t need the money in the short term.

Therefore: Expect penalties from Yahoo and Google when it comes to site-wide text links, particularly if you have a commercial website.

MSN does not have this encumbrance as they are actively throwing massive resources into the growth of their search engine and are free to deliver results without a Pay Per Click agenda. Let’s face it, they don’t need the money in the short term. or Lets face it, they are not as reliant on PPC revenue in the short term.

So, MSN is more forgiving of companies who pay for site-wide text-link-ads to boost their businesses.
The result: MSN can provide more relevant commercial searches; this is inline with our experience.

Does site-wide link building form part of your strategy?

What to do next:

Panic!

If you have suddenly started buying site-wide links after about 10/2005, the damage has already been done.
After carefully studying Google’s newly awarded search patent, we believe that historical link popularity data is factored in to calculate whether current link popularity growth trends are natural or unnatural. Sudden link popularity spikes, up or down, will easily point out where inbound links have been added naturally or artificially.
Don’t panic!

Yes, that’s right, breathe…
You do not want to make any sudden moves.
Removing your site-wide text-link-ads in a rush of panic is as likely to trigger an alarm as doubling your investment in site wide links overnight. At least you will be safer for the next major update, but if you already had a significant web presence before you started buying too many site-wide links, you should not make too many major changes.

Action Plan:

For Site-Wide Text Link Buyers:

1. Stop buying site wide links.
Google bowling should not be possible, so we expect them to make some major changes.

2. Slowly phase out site wide links out of your Backlinks portfolio.
Remember, with links, systematic and inline with your websites historic trends is the best way forward.

3. Do not take away links without adding more.
If your link popularity drops, so will your ranking.
Be sure to build or buy more links to your site as you remove site wide links.

4. Do not be scared off from link building and link buying.
Buying one-way direct-link-ads still is and will be one of the best off page optimisation strategies that there has been and will be for a very long time.  

For Site-Wide Text Link Sellers:

1. Do not sell site wide links.
An easy way for Google to close the loophole would be to penalise websites selling site wide links.

2. Get rid of your site wide links.
The sooner that you stop selling site wide links from your site, the sooner you would be safe from possible penalties that may be implemented.

3. Keep selling links from your site.
If selling links from your site generates important revenue, it won’t harm your ranking if link-ads are place in a certain way.

Still worried? Do not hesitate to ask us any questions about best practice link ad publishing.

We are happy to offer advice on how to publish text-link-ads that should not only protect your website ranking from harm, but should help to improve it.

Give us a call on 08006 121 360 and from outside the UK on +44(0)2088791770 or Contact us here

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Bron: © 2004 Direct Traffic Ltd

Posted in General, SEO