This may not be a popular view, but I think writing a web site is very similar to writing a piece of direct mail. I’m not talking about smash-and-grab fliers. I’m talking about those large mailings with brochures, a four or eight-page letter and a reply card.

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Every school year parents and students dutifully trudge through the malls in search of the perfect sneaker or the cool new outfit for the coming school year. However, it’s unlikely that the new shoe or shirt will benefit them as much as a new design in the bedroom. That’s because a bedroom makeover will create […]

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Moms, did you ever question your value as a role model, caretaker, administer of hugs and Band-Aids? I think we all have in today’s climate of “do more, get more, have more.” Many of us work to bring home a paycheck and others work for our sanity.

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Last week in my newsletter, I mentioned that my children knew how to behave in nice restaurants because they had been exposed to the atmosphere at an early age. My idea of well behaved might be different from yours, however, I think there are certain basics that are important and universal.

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Coping with a child’s bad behavior, perhaps more than any other aspect of parenting, can cause stress, family disfunction, and a general loss of harmony in your home. Over time, negative behavior cycles can become ingrained in a family’s way of interacting with each other

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by Victor Tunggal Irawan
Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours […]

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by Victor Tunggal Irawan
There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very […]

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What am I going to write about?
Which topic is the best?
Who is going to be interested in my article?

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Calling all publishers, editors, journalists and freelancewriters. It’s time to breathe more life into your copy. Turn
your articles into living pieces that spark measurable
debate, get closer to your readers and engage their mind and
soul - we’re talking revolution.

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Hone your writing skills to project a more professional business image.
The sales letter you can’t put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when you see it, can you […]

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