Far too many inexperienced writers create flat, stereotypical characters: the brave fireman, the damsel in distress, the strict schoolmistress. The best characters are those who evoke emotions within the reader ? fear, admiration, affection, laughter, horror? If the writer fails to make us care about the characters, no matter how ingenious the plot, we will […]

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Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a […]

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Regardless of how you look at it, the most important aspect of
any successful business is its advertising. In fact,
the success of any business is largely dependent on good advertising.

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In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

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As you know, I’m constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

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Sometimes it’s a struggle to figure out what’s the best thing to say.
You’re writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

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When you come to ‘know’ something, there is a temptation to stop thinking about it. You put it in a box as ‘known’ and are happy to argue with anyone who disagrees.
This is both a good and a bad thing.

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Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.
Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page…

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Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means.

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Do you have any product that has not been moving well?
Would you like to learn what to do with it?
Here are website marketing secrets to help you:
1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new […]

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