Using the Internet to sell products and services to ever increasing number of net users is a good way to start your own business. If you are not taking advantage of this great opportunity you are just missing the boat! Consider this: e-commerce, contrary to popular believe, is thriving and increasing at a double digit […]

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The days of easy money are over
In these post-dot-com days of the 21st Century, the hype attached to IT is well and truly over. The modern Board is deeply suspicious of large IT projects with questionable benefits and a long-term payback period.

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“What’s in a name? That which we call a rose By any other word would smell as sweet.”
In this famous quote from Act II of Romeo and Juliet, Juliet tells Romeo that a name is an artificial and meaningless convention, and the fact he is a Montague and she a Capulet (warring families) means nothing […]

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In spite of the increasing attention on how the Internet is changing the business landscape, many small business owners are still struggling to understand its influence. But unlike the ceaseless blinking of the home VCR, the impact of the Internet cannot be ignored.

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Researchers have estimated that 25-35% of children in the United States have Learning Disabilities. At least 5% have Attention Deficit Disorders. All too many times during the course of their academic careers these children are labeled by teachers (or parents) as being “lazy,” or “stupid.” Remarks of this type are typically interpreted by the child […]

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Dads, please let me encourage you to change some things in your life. A recent University study found that the average father in America spends less than sixty seconds per day in conversations with his children!

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“Family Matters” was the headline that caught my attention in the newspaper. That’s the name of my radio program here in California’s central valley. It was interesting enough for me to buy the paper and read the story. The article was about a recent study called The National Longitudinal Study on Adolescent Health, a survey […]

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There is one key difference between reports and most other forms of business writing, and we get a hint of that in the word, “report.” Whereas with many other forms of written comms you can be a little creative and put your own slant on your words, in a report you must not. Not in […]

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1. Turning your idea into a book
With non-fiction books the question of whether or not to write one has to be a business decision, rather as you would take over any new product or service.

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1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself “does this concept/approach /clever headline/earnest mission statement/ really help the message achieve its objectives?” If […]

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