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Participation in B2B Exchanges is increasingly becoming one of the fastest growing marketing methods for businesses looking for augmenting their client base beyond their local markets. Any good B2B Exchange offers direct contact with thousands of prospective buyers in a single location. For some new participants of a B2B Exchange, it appears to be a [...]

E-gold is a digital currency, used extensively on the Internet for making payments in exchange for goods and services.

Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site [...]

What parent hasn’t gone into a son’s or daughter’s room and wondered, “Where did I go wrong? How could I have created someone who creates such a mess?”

Writing an article is not an easy task. You have to have an attention grabbing headline, new content and most importantly, a vision to be seen as an expert. Your knowledge of your industry can bring you the visible creditability that you have been looking. That is what being a guru is about.

A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another — depending on the site’s purpose and the underlying reasoning behind the action.